Reblogging: The Turn of a Decade

This excellent article on adding historical details to fiction appeared on Sabrina Fedel’s blog.  Check it out!

Pull quote: As the 1960s ushered in a new period for American identity, fraught with the Vietnam War, women’s rights, and political and racial unrest, companies like Coca-Cola scrambled to find new ways to relate to their younger demographics. Coke needed a way to reflect what was hip (as they used to say) and still keep its wholesome, all-American image. In 1969, Coke came up with the slogan “The Real Thing.”

The Turn of a Decade

 

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