“Thou shalt know your target market” is the first of four marketing fundamentals given at the beginning of my book, and the most important. Everything else stems from this — if you don’t know who your book is for, you cannot market it effectively.5 Must-Know Tips for Marketing Historical Fiction – All about historical fiction
Ideally, you’ll have identified your target market before you even begin writing, but it’s never too late to narrow it down. If you haven’t yet thought about this, a good place to start is with other books: which would you use as comp titles to describe your own? With historical fiction, you’ll already have a built-in answer in the form of books set in the same time period. But you’ll want to think carefully about other elements as well: subgenre, geographical setting, and narrative style, to name a few.