During one of the meals, I spoke for a while with an author who works with other authors in editing and copywriting. I enjoyed this conversation and wanted to reach out to this author. The conference had a bookstore and while I didn’t get a lot of time to look at these books, I noticed this author had copies of a how-to-write book on a topic I had not seen. I searched Amazon and saw this author had only three reviews for her book. Since I have written many reviews for books, I did not purchase this how-to book. Instead I wanted to reach out to this author. I intend to ask for a “review” copy of her book and offer to review this book. It is a book that I’m interested in reading. This exchange of books for my review is a common one in the publishing community.

This author told me that she had given me her business card. I dug into my business cards and located her information. It was an attractive card which included her name, a title or two of her book and her website. The card was missing an email address or a phone number or an address. One of the hardest elements to proofread and think about is something not on the page (or card). Your email address is one of the critical elements which should be on every business card.

via The Writing Life: Don’t Be an Unreachable Author

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