Jólabókaflóð: Your New Favorite Christmas Tradition

My author friends and I did jolabokaflod last year. I’m a big fan.

Bas Bleu Bluestocking Salon

At Bas Bleu, we think books make the best gifts, be they for birthdays, graduations, Christmas, or just because. So when we first learned about Jólabókaflóð, Iceland’s annual Christmas “book flood,” we were delighted…and envious! A nationwide tradition of giving books as gifts to family and friends on December 24? After which everyone spends Christmas Eve sitting around reading? Is it too late to book our flights to Reykjavik?

Jólabókaflóð has its roots in World War II, when wartime restrictions on imported goods severely limited Icelanders’ gift options for the Christmas season.

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