Weekend Reads: “Dream It! Do It!” by Marty Sklar

I had the pleasure of meeting Marty Sklar three years ago, and listening to him take part in a delightful presentation.  Marty passed away yesterday, aged 83.  He was a gentleman, a raconteur, and a true Disney legend.

Dream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney's Magic KingdomsDream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney’s Magic Kingdoms by Martin Sklar

My rating: 5 of 5 stars

I had the pleasure of hearing Marty Sklar speak about his work for Walt Disney during the 1964 World’s Fair, but until I read this book I had no idea the breadth of his experience.

In “Dream It! Do It!,” Sklar writes candidly about the challenges of working on theme parks (he was involved in the openings of all 11 current Disney parks), dealing with the media, and essentially working as Walt Disney’s ghostwriter. His sense of humor comes through even when writing about some of his most difficult moments, as does his love for the Disney enterprise overall.

Part memoir and part business advice, this book belongs on the shelves of all Disneyphiles who want to better understand the company whose products we so love and enjoy.

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