I’ve been working at branding for a while. This is why you’ll see similar colors and fonts across all of my social media. It’s also why I use my own name instead of book titles as my “brand.” I haven’t worked on a logo yet; perhaps it’s time to consider it. Good advice here.
Ciao, SEers. I’m just getting back into the groove after a long overdue trip back to the homeland. No, not Italy, although that’s on my bucket list. We went back to Pennsylvania to celebrate my daughter’s high school graduation with the extended family. A great time was had by all. We extended our trip, which put me even further behind, but it is worth it to see loved ones, even if we ran ourselves ragged.
My series on creating a media kit seemed to be helpful to writers, so I thought I’d discuss something that coordinates with the media kit—author branding. Having worked for several years as a corporate identity specialist in my “real” job, those principles are transferrable and I want to give you a quick checklist that might help you out.
So, without further ado, here are eight steps to author branding cohesion.
1. You Are…
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