Hi, everyone. Back in 2011, I wrote this article on creating a branding statement. At the time, I was very much pleased with the statement I developed:
“Books by internationally published author Sharon E. Cathcart provide discerning readers of essays, fiction and non-fiction with a powerful, truthful literary experience.”
I used a formula that amounted to product + audience + claim to develop the statement, and I think that still holds true in terms of figuring out what to say.
Over time, I realized that statement wasn’t what I wanted to use anymore. Why? Because your branding statement is also your elevator speech. I had to do too much explaining after that brand statement to talk about what I wrote. If you only have 30 seconds to tell someone what you do, that statement is far too long. So, I looked a little deeper into what I do and, using the same formula, came up with this:
“Sharon E. Cathcart is an award-winning author of fiction featuring atypical characters.”
Crisp, succinct … and gets it all out there in less than 30 seconds.
How about you? Do you have a brand statement as an author? What is it? How did you develop it? Can you use the formula above to create one today?